Find target users
Before conducting interviews, we pre-screen users using a questionnaire to ensure they belong to our study population.
We use the SHYQ - Henderson/Zimbardo Questionnaire to screen interview subjects, and according to clinical diagnostic criteria, individuals with a questionnaire score greater than 3.5 can be diagnosed with social anxiety disorder.
User Interviews(N = 11)
We explore the pain points caused by social anxiety disorder through user interviews and attempt to find potential solutions.
· Understanding the situations, causes, manifestations, and possible methods to alleviate social anxiety disorder in the General Question session;
· Gaining a deeper understanding of social anxiety through situational simulations in the Contextual Questions session;
· Encouraging the participants to share their own experiences freely
Affinity Diagramming
We use affinity diagramming to summarize and categorize the interview results.
Then, we can conclude that ...
Competitive Analysis
Also, we conducted competitive analysis on the social anxiety treatment apps available on the market and derived the core functions of the product based on user interviews.
Most of the apps offer a training feature that allows users to enhance their ability to cope with social anxiety through practice.
However, these apps do not provide real-time assistance in social anxiety scenarios.
Furthermore, based on user interviews, two-thirds of users mentioned the importance of recording practice data and found that community engagement was helpful in alleviating social anxiety. These features are less commonly found in existing apps.
Pain Points
What we learn from this research?
Pain Points 1
It's difficult to find a quick solution to relieve anxiety in social anxiety scenarios
Pain Points 2
Regular training can be tedious, and it's challenging to find a sense of progress and accomplishment
Pain Points 3
I'm not able to access my practice reports after using a social anxiety training app to help me further plan
Pain Points 4
There isn't a place to communicate with other people who have social anxiety disorder
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